This was a project from 2011. I created a full campaign for a mobile-ad company called Taplicious that included some awesome little guys I ended up calling Groobles.

The final signature for Taplicious.

Initial branding sketches to get some forms.

This is what my illustrator artboards looked like by the time the logo was solidified.

First appearance of the Groobles.

Initial rough sketches for the website direction.

The finished landing page, which I ended up fully developing.

A print ad that was mailed out to targeted users.

An infographic showing the increase in mobile adoption at the time.